Here's how a clip becomes money, from the first view to your balance, with nothing left out.
A clip earns on the campaign's model, per 1,000 views on CPM, a fixed amount per approved clip on per post, or a set amount per cycle on retainer, and the money is set aside for you from the campaign's budget as it is earned. Approval decides when it pays, a short hold follows, and it lands in your Content Rewards Balance with the creator fee already taken off. The one thing that interrupts that path is a flag, which pauses the payout while our team checks the clip, and which you can appeal.
What each model pays, and when
Model | What you earn , and when it pays |
CPM | The campaign's rate per 1,000 views, up to its maximum per clip. Every view on the post counts once the clip has passed the campaign's minimum, and the money is set aside as the views come in, before the campaign's team has decided as well as after.
Earning stops 7 days after approval, the amount then holds for 3 days, and it pays on the tenth day. |
Per post | A fixed amount for the clip, set aside the moment it reaches the campaign's minimum views.
About 15 minutes after approval, provided the clip has reached the minimum. If it never gets there while we are still watching the post, the amount goes back to the campaign. |
Retainer | A set amount for each cycle, weekly, every two weeks or monthly, for the number of posts you agreed. Depending on the campaign, a cycle pays in full only when everything was delivered, or in proportion to what was.
About 15 minutes after the cycle ends, and the next cycle starts. |
Where the money is at each step
Your Earnings page shows your balance, then your earnings for today, this week, this month and lifetime, and then every payout in three sections. Which section a payout sits in tells you what it is waiting for, and the label on its row tells you why.
The three sections of the Earnings page
Section | What it holds , and what the row shows |
Queued | Payouts that are still earning or still waiting on the campaign's team, so the amount can still change.
Pending while the clip has not been approved yet. Accumulating, with the date it pays, while an approved CPM clip is still counting views. Retainer cycles sit here until they close. |
Arriving | Payouts whose amount is final and which are inside their hold.
Processing, with the expected date. Once that date passes, the payout lands at the next payment run. |
Received | Payouts that have landed in your Content Rewards Balance.
Paid, with the date it landed. The amount shown is after the creator fee. |
A clip with a flag open on it is not marked on your Submissions page; its payout stops moving past its expected date until our team resolves the flag, and if you open a ticket with the clip link we will do our best to help, though we cannot promise an outcome yet. A payout that was returned to the campaign does not appear on the Earnings page at all; the clip's own panel records it, as described next.
What the clip's own panel shows
Press View details on any clip on your Submissions page and a panel called Payout details opens. It shows how the clip is paid, three amounts, Total earned, Received and Pending, and a timeline. While the money is on its way the timeline reads Payout processing with the date it is expected to clear. Once it has landed it reads Payout sent, with the sum spelled out as what the clip earned minus the creator fee. If the money was returned to the campaign it reads Payout clawed back, marked Returned, with a line saying why, most often because the post is no longer live; if the post is back up, ask us to recheck it.
What comes off
A flat 10% of each payout, taken at the moment it pays, so every amount on your Earnings page is already after the fee. On per post and retainer campaigns with a budget of $5,000 or more, nothing comes off. Campaigns that started on the previous version of Content Rewards can still show their original 7%, and that is the rate that applies to those clips. As a worked example, a clip on a campaign paying $1.75 per 1,000 views that finishes on 8,000 views has earned $14.00; the fee is $1.40 and $12.60 is received. The full breakdown, with where to check it, is in How your payout fees work.
What can take a payout back
Before it has paid, a payout is returned to the campaign if the clip is rejected after approval, if a flag on it is upheld, or, on per post, if the clip never reaches the minimum views while we are watching the post. You are notified when that happens, and the clip's panel shows it as Payout clawed back. Once a payout has settled to your balance it is not reversed through that process. The exceptions are the ones in the Terms: a ban returns submissions that were still pending, or approved but not yet paid, to the campaign, and we may withhold or offset against your balance any loss from confirmed fraud, botting or cheating on your account. Money you have already withdrawn is never touched.
Can a decision change?
Until the payout has paid, yes. The campaign's team can approve a clip it rejected, or reject a clip it approved, and rejecting an approved clip returns whatever was set aside. If a rejected clip is approved again while we are still watching the post, a fresh seven day window starts from that approval and the earnings it had are set aside again. After the payout has paid, nothing changes it. The review side of this is in Approval and review.
If something looks wrong
When a payout seems to be taking too long, read its section first and then its date. Queued means it is still earning or still waiting on the campaign's team, and on a per post campaign it usually means the clip has not reached the minimum views yet; Arriving with a date that has passed means it lands at the next payment run, shortly after. When Received shows a smaller number than you expected, remember that it is the amount after the fee, and press View details on the clip to see what it earned, what was taken and what was received. If a payout is past its expected date and still has not moved, open Help & Support (the chat bubble in the corner of this page and of the app) and send us the campaign name and the clip link.
That's the whole path from the first view to your balance; Your payout is lower than you expected and Withdraw your earnings pick up from here.
Related
How your payout fees work
Approval and review
Withdraw your earnings
Your payout is lower than you expected