Two clocks run on every clip, and once you can see both, the numbers stop looking wrong.
A clip earns until 7 days after approval and is watched for the monitoring period the campaign set, which starts when the post went live. Those are two different clocks, almost every view question is someone mixing them, and the one number that is always a little behind is ours, because we read the platform's count on a schedule rather than live.
The two clocks
Clock | When it runs , and what it is for |
Earning | Every view on the post counts once the clip has passed the campaign's minimum, and the money is set aside as the views come in. The clock stops 7 days after the campaign's team approves the clip.
What the clip is paid for. Views after it stops are real, but they do not earn. |
Monitoring | Starts when the post went live and runs for the period the brand set on the campaign.
Watching the post for a flag, and checking that it is still public. It has nothing to do with earning. |
So a clip can be past its earning clock, with the platform still adding views every day, while the monitoring clock is still running: the view count on the platform rises, the earnings do not, and both are correct.
Why our number lags the platform's
We read the platform's public view count on a schedule, not live, so ours is always a little behind, and a clip that has just gone up can show zero here for a while after the platform is already counting. That gap closes on its own; a persistent gap is one of the reasons below.
On the clip's own card, the number on the left is ours: what we have counted so far, beside what the clip has earned.
Why ours can be lower even after it catches up
Reason | What is happening |
Views after the earning clock stopped | The platform keeps counting forever. We stop counting for money 7 days after approval, so from then on the platform's number climbs and ours holds. |
The clip reached the campaign's maximum | Every CPM campaign caps what one clip can earn. Views keep arriving on the platform; earnings stop at the cap. Your payout is lower than you expected covers it. |
The post was private or missing for a while | A post we cannot see is flagged automatically and counts nothing while it is away. When it is back, the flag lifts on its own and counting resumes from the platform's total. |
Accumulating after the campaign ended
The earning clock does not care that the campaign ended. Views inside the window count, the amount settles on its normal schedule, and a campaign ending neither cancels nor speeds it up. A campaign that is paused or has spent its budget is different: it stops counting new views until the brand tops it up. The campaign ended, paused or ran out of budget has the full picture.
What the monitoring clock is for
Two things. It is the period in which an automatic flag can open if the engagement starts to look unusual, and it is the period in which the post has to stay public. If the post comes down inside the window, its payout holds until it is back, and restoring it clears the hold on its own. What a flag does is in Flagged and botted submissions.
When to write in
Two cases are worth a message, with the clip link and a screenshot of the platform's own analytics: we still show zero long after the platform is counting, or, once the lag has closed, the platform shows many times what we show and none of the three reasons above explains it. Open Help & Support, the chat bubble in the corner of this page and of the app.
That's the whole trick: the platform counts views, we count earning views, and both are right.
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