Before you fund anything, it's worth knowing exactly what this can and can't do.
You choose the platforms a campaign runs on and set a rate for each, and everything else you want from an audience goes in the requirements for you to check. The one exception is who gets in: an application form or a private campaign lets you pick the creators themselves.
Platforms
A campaign runs on TikTok, Instagram, YouTube, X, or any mix, and each platform carries its own CPM, minimum and maximum payout. Starting on one or two platforms concentrates the budget where your content already travels. Platforms are locked once the campaign is live.
Geography and language
Organic content doesn't target the way ads do. A clip is watched wherever the platform shows it, so no campaign here reaches one country only. What works:
Write the audience you want into the requirements as a share rather than an absolute. "At least 40% of views from the US, UK, Canada or Australia" is a rule a creator can meet; "100% US" is not.
Turn on the demographics requirement, so creators attach their audience breakdown from the platform's own analytics when they submit and you check it in review.
Put the language in the requirements if the clip has to be in one.
For a tight audience, use an application form to ask before creators join, or run a private campaign with creators you have already checked. See Who posts for you, and how they find your campaign.
A creator who describes their audience falsely is in breach of the Terms, and you can reject any clip that fails a requirement written on the campaign.
What you can see
Where | What it shows |
Analytics, per campaign or across your organization | Views, likes, comments, shares, approved clips and payouts, by day or hour, split by platform, plus effective CPM: what you actually paid per 1,000 views |
Each submission | The post, its view curve, engagement, the bot score, and what it is earning |
Creators | Everyone who has posted for you, with their clips, views and earnings |
Share on a campaign | A live, read only report link that anyone can open without an account |
Export on Submissions | A spreadsheet of every clip: link, creator, platform, status, dates, views and engagement |
Which of these to watch each week is in The four numbers that matter.
Tracking sales from clips
We see what happens on the clip. We don't see what happens after someone watches it, so there is no conversion tracking in the dashboard and no way to tie a sale to a creator inside it. Three things bridge that, all set up by you:
Require a link in the creator's bio pointing at a URL you can track.
Put a promo code in the brief, unique to the campaign or to each creator.
Use a landing page only creators send people to, so visits to it are attributable.
Even then, much of the effect arrives as people who saw a clip and searched or bought later. Read the campaign on views, clips and effective CPM, and treat the rest as reach.
Not available today
Country filters, audience demographics inside the dashboard, conversion tracking, and an API. If one of those is essential, it's better to know before you fund.
Target with the requirements, check on review, and measure on the clip. The four numbers that matter covers what to watch.