Wondering who's actually going to make your clips? Here's who they are and how they reach you.
The people who post for you are creators who have connected and verified the social accounts they post from; they find your campaign on Discover, join or apply, post, and submit the link. The one thing verification doesn't tell you is who their audience is, and that you ask for in the requirements.
Who the creators are
Type | What they do, and good for |
Clippers | Cut moments out of long form content and post them, often from pages built for exactly this Reach at volume from a podcast, stream, show or founder footage |
UGC creators | Film new content about your product, with or without their face Products and apps with no existing footage |
Video editors | Produce polished edits from your assets Campaigns that need a consistent look |
Influencers | Post to an audience they already have Per post and retainer campaigns where the account matters |
Some creators post from accounts built for campaigns rather than a personal account, which is how a campaign reaches many pages at once. If you want existing accounts only, or new accounts named for your brand, say so in the requirements.
What verification proves
A creator connects TikTok, Instagram, YouTube or X and proves the account is theirs. A clip can only be submitted from an account they've verified, so nobody can submit someone else's video, and we read the views on the post ourselves. We never post for them and never touch their account.
Verification proves ownership, not audience. To see where a creator's viewers are, ask for their audience breakdown in the campaign's requirements, or use an application form. See What you can target, and what you can measure.
What you see, and when
You can't browse the creator pool before you launch. You see creators as they join or apply, and everyone who has posted for you appears on your Creators page with their clips, views and earnings. From there you can ban a creator from all of your campaigns and lift the ban later. A creator you like can be moved onto a per post or retainer campaign of their own.
Engaging a creator you met here for the same work off the platform is restricted by the Terms: six months for CPM campaigns and twelve for retainer, measured from your last campaign interaction with that creator.
How creators find your campaign
A public campaign that's live appears on Discover, the page creators browse, as long as Show on Discover is on in its settings, which it is by default, and it can be found by name, description, category and platform. Discover favours campaigns that are funded well, pay well and are getting clips, and new campaigns are listed as new. The fastest way up the page is the same as the fastest way to good clips: a budget worth a creator's time, a rate that matches the platform, and a brief people want to make.
Three ways to let creators in
Setting | How it works, and trade |
Open | Any creator can join and submit The most volume, the least control. Quality rests on the brief and your review queue |
Application only | Creators answer your questions and you approve them before they can submit. Applications sit until you review them, so keep an eye on the queue Fewer creators, chosen by you, and a queue of applications to work through |
Private | The campaign never appears on Discover. You invite creators by email or Whop username, or share an invite link with an expiry and a use limit Total control, no discovery. For creators you already know |
You choose this when you create the campaign and it's fixed for that campaign. If a campaign you expected on Discover isn't there, check whether it's set to private, and whether Show on Discover is switched on for it. If both look right and it's still missing, open Help & Support with the campaign link and we'll check its visibility.
When nobody joins
Check a creator can actually reach it: the campaign is live rather than paused, public rather than private, Show on Discover is on, and any applications or invites are approved, so someone can open it, join and submit.
Read the brief as a creator would: is it clear what to make, and is the source material there?
Only then compare your rate against live campaigns on Discover in the same content type and platform, and raise it if it falls short. A higher rate improves the offer; it does not fix a campaign nobody can see.
See Five things that kill a campaign.
Creators go where a campaign is clear, funded and fairly reviewed. Writing briefs that convert covers the clear part.