This is the page we'd hand a friend who wanted to earn here properly.
Earning here is a volume game with a quality floor: post often, hit the brief every time, keep your accounts clean, and the numbers compound. The one thing no amount of volume fixes is a rejection, so the brief comes before the edit, every time.
Pick one lane first
Model | What you do , and best when |
CPM | Cut existing footage, post on your own accounts, earn per 1,000 views up to the campaign's maximum per clip.
You can post often and are fine with clips that earn unevenly. |
Per post | Make original clips for a brand and earn a fixed amount per approved clip once it reaches the minimum views.
You film your own material and want predictable pay per clip. |
Retainer | A brand books you for a set number of posts per cycle at a set amount.
You already have a record on CPM or per post; retainers go to creators brands already trust. |
New here, start with CPM or per post. How each one pays, step by step, is in Payouts.
How CPM pays
Views divided by 1,000, times the campaign's rate, up to the campaign's maximum per clip, so a $1 rate and 50,000 views is $50, and the views are counted on your post, not on the source. Every view counts once the clip passes the campaign's minimum, and the clip keeps earning until 7 days after approval. Because clips vary, consistency beats hits: more clips on brief means more chances for one to travel.
Read the brief before you cut
The brief is the contract: a campaign's team can only reject a clip for what is written in its requirements, and most rejections come from a detail the creator skimmed past. Read it twice. The first read gives you the offer, the rate, the platforms and the budget left; the second is for the details that decide approval, the hook the brand wants, where the brand mention sits, the length, any posting window, and the list of things not to do. Watch the example clips and note the hook, the pacing and where the brand lands, and match the pacing to the platform, because TikTok, Shorts and Reels reward different openings.
Which campaigns to join
A campaign worth joining | A campaign to skip |
A clear picture of who they want posting, a defined format, the rate and the minimum and maximum payout up front, source material you can actually cut, and examples of clips that did well. | A vague brief with no clear deliverable, no source material and no clear audience, or requirements that keep changing in a chat rather than in the brief, since a rule that only lives in a chat cannot be used to reject your clip. |
Two rules that sit above every brief
Put a clear disclosure at the beginning of every clip, because the Terms make you responsible for FTC endorsement rules and a missing disclosure is a valid reason to reject whatever the brief says. And do not post through Instagram's Collab feature or a similar co-posting feature unless the brand allowed it in the campaign, because a co-posted clip splits its views between accounts, cannot be tracked, and may be rejected.
Build a record the campaign's team can see
The people reviewing your clips can see your profile, your submissions and your approvals, and application campaigns decide who gets in on that record. Submit inside the 30 minute window every time, post only from accounts you have connected and verified here, follow the brief in full, and keep the engagement real: one flag is a pause on one clip, but buying or generating engagement is a permanent ban under the Terms. The details are in Submit a video and Flagged and botted submissions.
Then add a second campaign
One campaign puts your whole week in one brand's hands, and if they pause, your earnings stop; two or three in parallel smooth the week and give your record more chances to grow. Add the second when you are hitting your deliverable count on the first every week, with no open flag and mostly approved submissions; if you are behind on the current brief or working through a flag, fix that first, because adding campaigns never fixes a slump.
Reusing footage
Safe | Not safe |
The same source footage cut differently for each campaign, with its own hook, captions and brand mention. | The same final clip submitted to two campaigns, or a clip with one brand's logo swapped for a competitor's. A post can only go into a campaign once, a reused edit that a team spots gets rejected, and a pattern of it gets flagged. |
Give the week a shape, source footage first, edit and post in blocks, then check Submissions and Earnings before applying to anything new, and when two briefs blur together in your head or one campaign's rejections start rising, finish the clips you owe and leave it. Find and apply to a campaign covers finding the next one.
Show up often, hit the brief, keep your accounts clean, and the rest compounds.
Related