Brands fund campaigns, creators post to the brief, approved clips get paid. The whole loop on one page.
Welcome. Content Rewards is where brands and creators meet in the middle. Brands fund a campaign and write a brief, creators post clips and submit the links, and every approved clip gets paid from the campaign budget. Here's the whole loop, then a pointer to where you should go next.
For creators
You connect the accounts you post from, find a campaign on Discover, post, and submit the link within 30 minutes. Your clip earns on the campaign's model and lands in your Content Rewards Balance once it's reviewed. From there you withdraw to your Whop Balance whenever you like, and on to wherever you want.
For brands
You fund your account, create a campaign, and set the rate and the rules. Submissions land in your queue for review. Every clip you approve draws from the budget, with our platform fee inside it, and you can ask for unspent budget back.
The three ways a campaign pays
CPM pays per 1,000 views, with a maximum per clip and the budget as the ceiling. Per post pays a flat amount per approved clip that reaches the minimum views. Retainer pays a set amount each cycle for agreed deliverables. Not sure which fits? See Which Pricing Model Should I Use?
When money moves
On CPM a clip starts earning as soon as it passes the campaign's minimum, whether or not it has been reviewed. Approval sets the finish line: 7 more days of earning, then a 3 day hold, then the payout settles. Per post settles 15 to 30 minutes after approval once the minimum views are met. Retainer settles at the end of each cycle. A flag pauses everything until a person has looked, so nothing moves on a guess.
What it costs
Brands pay a platform fee inside the campaign budget: 10% of each payout, or 8% for verified organizations. Creators pay a flat 10% on their payouts, or nothing on per post and retainer when the campaign budget is $5,000 or more.
Are you a creator, or a brand?
You are | Start here |
Creator | Start with Connect your social accounts, then Find and apply to a campaign. Everything else written for you lives under For creators. |
Brand or agency | Start with Create a campaign, then Fund your account. Everything else lives under For brands. Agencies use the same product as brands, one organization per client. |
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