Term

Meaning

Appeal

A creator's one-time challenge to a flag, made through Help & Support (the chat bubble in the corner of this page and of the app) and decided by our team.

Application campaign

A campaign where the brand approves creators before they can submit.

Arriving

On the Earnings page: a payout whose amount is final and is inside its hold, shown as Processing with the expected date.

Ban

A brand can remove a creator from all of its campaigns, and lift it later. Our team can ban an account from the whole platform.

Bot score

A 0 to 100 reading of how real a clip's engagement looks. Higher is worse. It never rejects a clip by itself.

Brief

The campaign's written requirements. Rejections have to rest on it.

Budget

The money a brand puts into a campaign. Payouts and the platform fee both draw from it.

Connected account

A social account verified in Content Rewards with a code in its bio. Only connected accounts can submit.

Content Rewards Balance

Where your earnings land once a payout is Received, and what you withdraw from.

CPM

Cost per 1,000 views. The brand sets a rate and the clip earns as views come in.

Creator fee

What comes off a creator's payout when it settles: a flat 10%, or nothing on per post and retainer campaigns with a budget of $5,000 or more.

Discover

Where creators browse campaigns.

Draft

A clip uploaded for the brand to approve before it's posted, on campaigns that ask for it.

Flag

A hold on a payout while a person checks it. Automatic from a high bot score or a post that went offline, or raised by the brand.

Hold

The 3 days a CPM payout waits after its earning window, before it settles.

Maximum payout

The most one clip can earn on a campaign, set by the brand.

Minimum payout

The amount a clip must earn before it's paid at all, set by the brand.

Monitoring period

Also called the tracking window. How many days a clip's views are tracked from submission: 7, unless the campaign page shows a different length.

Organization

A brand or agency account. Agencies run one organization per client and switch between them.

Per post

A flat amount per approved clip that reaches the minimum views.

Platform fee

What the brand pays us, inside the budget. 10% of each payout by default, 8% for verified organizations.

Pre-approval

A campaign setting that asks creators for a draft before they post. Approving the draft isn't the payout; the posted clip is reviewed again.

Private campaign

A campaign that only invited creators can see. The brand invites by email or Whop username.

Queued

On the Earnings page: a payout that's still earning, so the amount can change.

Received

On the Earnings page: paid into your Content Rewards Balance.

Refund

A brand's request to get unspent budget back, made once every pending clip is approved or rejected. It pauses the campaign at once, and our team reviews it.

Retainer

A set amount per cycle for agreed deliverables.

Reversal

A payout taken back before it settled, after an upheld flag, a rejection, a ban, or a per post clip that misses its minimum views. Settled payouts aren't reversed, though confirmed fraud can be offset against a Content Rewards Balance.

Submission

One clip tied to one campaign.

Whop Balance

Where withdrawals go. From there you move the money wherever you like: a bank, PayPal or a wallet.